Crypto goes mainstream in the soccer industry
Many crypto firms worldwide are on the mission to take cryptocurrency mainstream. As a forerunner of this initiative, Libereum — a Dutch crypto firm — plans to mandate cryptocurrency as the standard form of payment in its newly acquired Spanish soccer club, Elche SF. The deal has been closed on December 26th for 4.9 million.
Moreover, Libereum hopes to not only advocate the mass adoption of cryptocurrency, but to restore the financial reputation of Elche as well. Three years ago, the club was relegated from the Spanish Primera Division for unpaid taxes. Thus, the company plans to eliminate the club’s current disposition by gaining returns from digital currency.
Similarly, other crypto firms are actively seeking ways to arrange cryptocurrency as the form of payment in the soccer industry. For instance, this past August seven soccer clubs from the United Kingdom announced plans to allow the use of cryptocurrency in their stadiums.
More recently, a French soccer club announced its partnership with a blockchain platform; while a soccer team from Brazil released a digital token for fans to exchange for merchandise and services.