Goodr uses blockchain for social impact: cuts food waste
An Atlanta-based start-up, Goodr, is garnering attention as it harnesses the power of blockchain for social good using the company’s app to arrange for restaurants and businesses to deliver leftovers to local charities.
Goodr’s founder and CEO, Jasmine Crowe, told CNBC that her company’s app not only helps restaurants and businesses in Atlanta to arrange for leftovers to be sent to local charites but also collates information about the type of food waste that is produced and ways to counteract it.
Goodr was launched in January 2017, and utilises blockchain to hold a data ledger for clients about the amount of food businesses waste, and highlights where the company may be losing money. This information is linked to charity connections and gauges environmental impact, which Crowe hopes can eradicate America’s problem of surplus food.
Small company, big problem
According to CNBC, consumers in the US waste 133 billion pounds of food annually. Food waste that could potentially feed those suffering from hunger and that takes up 27% of landfill. Plus the Natural Resources Defense Council (NRDC) has stunning statistics about the amount of waste generated such as: $218bn dollars per year is spent on the production, transportation and removal of uneaten food. In addition, America throws out more than 400 pounds of food per person per year along with the corresponding resources that produces it (including 21% of freshwater used by the US agricultural industry).
The authors of the NRDC’s second edition of its report wrote in a blog: “Wasted food also generates climate change pollution equivalent to 37 million cars per year. If we could redirect just one-third of the food that we now toss to people in need, it would more than cover unmet food needs across the country.”
A problem that Crowe saw first hand feeding homeless communities, working as an independent philanthropy consultant helping to donate food to local homeless shelters. Goodr charges businesses while charities receive food for free.
Crowe envisions a clear goal and said: “Our hope is definitely like most social good companies, is that we’re able to work ourselves out of business.”