Google analytics leaps into ETH
Big Data is about to dig deep into the ethereum dataset. Google’s BigQuery plug-in has the capability to drill into all historical data on the ethereum blockchain including token activity.
Google announced in February its BigQuery tech could offer new insights into bitcoin data. The move to ethereum is new though not surprising. The information analysis is directly linked to Google cloud storage and should help support smart contract analysis.

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“Both [Ethereum and Bitcoin] are essentially OLTP databases,” said Google, “and provide little in the way of OLAP (analytics) functionality. However, the Ethereum dataset is notably distinct from the Bitcoin dataset.”
Google added: “All historical data are in the ethereum blockchain dataset, which updates daily. The ethereum ETL project on GitHub contains all source code used to extract data from the ethereum blockchain and load it into BigQuery.”

Better decision making from the new plug-in?
Smarter decisions?
The search engine giant said the move will help business decision-making including costs; ethereum upgrade alerts will also be deployed.
The system Google has built synchronizes ethereum blockchain to computers running the Parity client. It pulls Ethereum ledger data – including smart contract transactions results – daily and it “de-normalizes and stores date-partitioned data to BigQuery for easy and cost-effective exploration”.