UEFA uses blockchain ticketing app for Super Cup final
Blockchain applications turn their attention to sport after European football administrator UEFA said it had distributed tickets for this year’s Super Cup using blockchain powered mobile ticketing.
While critics from Boston Consulting Group this week suggested that blockchain has been overhyped and that many industries considering applications using distributed ledger technology could find cheaper, established solutions, brand new use cases emerge every week.
Preventing forgery and touting
Sports and concert ticketing could be an ideal use case for blockchain: promoters and organisers have long sought a solution to forged tickets and touting – where multiple tickets are bought in advance and then sold at massively inflated prices at the gate.
UEFA’s system used blockchain to guarantee the validity of mobile tickets – an electronic ticket that is transmitted to the purchaser’s mobile device via an iOS (Apple) or Android application. Entry to venues was gained by presenting the mobile ticket to bluetooth devices at the stadium gates.
Fine-tuning and improvements took place at several test events, UEFA said in a press statement, and it was first used for half of the tickets for the 2018 Europa League final between Atletico and Marseille in Lyon.
“Following the successful implementation of the new system for the Lyon final, UEFA was able to increase the distribution system to all of the general public acquiring tickets for this year’s UEFA Super Cup match in Estonia,” the organisation said.
It added that it would continue to develop the blockchain ticketing system further with the aim of using it at future events.
And for those sports fans reading this who didn’t already know: Atletico beat their Madrid neighbour Real 4-2 in the Super Cup.