Winklevoss twins advocate balancing investor security with innovation
In a recent push to brand itself as a haven of stability in an unsteady market, Gemini Trust Co, established in 2014 by Cameron and Tyler Winklevoss, also known as the first crypto billionaires, has launched an advertising campaign exhorting others in the rocky cryptocurrency market to embrace standard regulations.
Devised by advertising agency Interesting Developments, the investor-oriented effort uses taglines such as “The Revolution Needs Rules,” and “Crypto Without Chaos,” and will notably have a full-page spread in the Monday’s New York Times as well.
The campaign coincides with the release of Gemini’s new mobile app, but also comes at a volatile time of the crypto winter. With falling rates and claims of malpractice in the sector becoming frequent, the Winklevoss seek to address concerns raised by many regarding market integrity in the new sector.
Gemini will likely struggle against a prevailing view that cryptocurrency is better left unregulated. Detractors will argue that tying up a new market with rules will only suppress ingenuity. Gemini, however, sees itself as taking the middle road, allowing room for growth while ensuring fair play.